About Koos Louw

[Mission Statement]

“It is my mission to serve people with the experience and knowledge I have gained in the customer relations arena. To empower customer-facing professionals with the tools and critical skills to position themselves as an attractive brand and as powerful ambassadors to customers on international standards. I strive to achieve this through the development and upskilling of Social IQ and Business IQ skills, focussing on people’s personal, social and professional development for sustainable success within their respective professions. To be a guiding light in people’s careers and to be valuable to the people - my clients.”

[About Koos Louw]

Koos Louw, widely known as K-Lo, is an expert in etiquette and igniting personal brands, helping corporates and retail clients with customer-centricity [CRM] and customer-experiential solutions [CRX].

As a highly energised public speaker, Koos Louw brings together his unique experience and comprehension to deliver a series of highly energised keynotes on the following subject matters:

  • The Power of Customer-Centricity
  • Business Etiquette for the 2020 Era
  • How to Leverage Business Protocol and Etiquette to Thrive in a Digital Age
  • One Size Doesn’t Fit All: Africa has 54 Countries with 54 Different Unique Sets of Business Protocol and Etiquette Cultures

Global captains of industry, high net worth individuals, luxury brands and corporate clients all trust Koos Louw implicitly when it comes to these disciplines.


Koos Louw is an Industrial Communications and Psychology graduate of the University of the Free State.

In 2015, he graduated from The Protocol School of Washington, the USA’s only nationally accredited Business Etiquette and International Protocol educational institution – and, the first and only school of its kind accredited by the Accrediting Council for Continuing Education and Training.

In addition, Koos Louw is certified by The British School of Etiquette, a CPD [Continued Professional Development] + ILM [Institute of Leadership & Management] certified institution and accredited by the Investors in People Practitioner Board in the United Kingdom.

K-Lo is an Associate Member of PDI-POA [The International Protocol Officers’ Association,] a Professional Qualified Member of the NSA [USA National Speakers Association] and a qualifed member of e-Speakers International.

[Publications & Trademarks]

K-Lo has published a self-help book, titled “How to Stand Out in a Crowd” [ISBN 978-0-620-86529-6].

Koos Louw is a regular columnist for DEKAT magazines [English and Afrikaans issues] and BANKER SA magazine.

Koos Louw has trademarked [B.Q.] Business Intelligence and [S.Q.] Social Intelligence.

[Focus Areas]

Koos Louw believes in giving leaders, entrepreneurs, and established business professionals the skills, tools, and international service benchmarks they need to position and market themselves with confidence and authority.


K-Lo has over 25 years of experience working, consulting, teaching and speaking in Sub-Saharan Africa and the Indian Ocean Islands, and proudly counts among his clients the following blue-chip companies over this period:

  • ABSA Private Bank & WIMI
  • ABS Biotrade [GiZ The Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH]
  • American Express Black Centurion Card
  • Aston Martin
  • Assupol
  • BMW
  • Comair - Kulula
  • De Beers Diamonds
  • Diners Club International
  • Dom Pérignon
  • Investec Wealth & Investment
  • Jaguar-Land Rover SA & SSA
  • Louis Vuitton
  • Johnson & Johnson
  • Moët Hennessy Group
  • MasterCard International
  • Pearson Institute of Higher Education
  • Reckitt Benckiser
  • Rolls Royce
  • SA Mint [Reserve Bank]
  • Standard Bank Group [CIB, Wealth & Trust]
  • Stanbic Bank East & West Africa & Indian Ocean Islands
  • Veuve Clicquot

Koos Louw is a Member of PDI-POA : Protocol and Diplomacy International – Protocol Officers Association

Protocol Officers Association [PDI-POA] is an international association of protocol professionals dedicated to issues of protocol service to communities. PDI-POA Association members’ mission is to provide the highest level of collective expertise, training, information, and advice regarding internationally and nationally accepted rules of protocol. PDI-POA are committed to facilitating communication, understanding, and cooperation between individuals, governments and cultures.


Koos Louw is a Qualified Professional Member of the USA National Speakers Association [NSA]

The USA National Speakers Association (NSA) is a collective of more than 3,000+ members whose skills, expertise and experience power the most recognized and respected professional speakers organization in the industry. NSA’s members include experts in a variety of industries and disciplines, who reach audiences as speakers, trainers, educators, humorists, motivators, consultants, authors and more.


Masterclass Feedback

  • “Koos Louw proved to be a terrific professional expert to work with. He quickly understood the complicated banking environment. For Koos, the job is the most important thing to do, and he has delivered with passion and professionalism throughout the project. Thanks to his interpersonal skills, he has managed to create great relations with myself, my stakeholders and my colleagues around the Africa Regions markets where the bank has operations. He is always ready to deal with difficult and challenging situations and solve the problems on time – he always has a plan and solution. He always takes care of the job, and the job is always well done. I could always depend on him during our collaboration on a big Etiquette Training project at Standard Bank. I would definitely work with Koos again, and I highly recommend his services and expertise.”
  • “The participative approach during the training session was excellent. Lots of fun and laughter whilst learning.”
  • “I thought I knew everything about etiquette but learnt so much around the subtle nuances of how to behave in a meeting scenario i.e. the section around business cards, cocktail party etiquette and dining etiquette/wine tasting.”
  • “The training was informative as well as entertaining. Punchy with memorable impact.”
  • “In my 25 years in my industry, I have had experience with many training facilitators, and I must commend Koos on being the best facilitator I have seen and experienced to date.”
  • “Travelling internationally for business every so often, I cannot begin to tell you and thank you for the invaluable International Protocol Manual Koos has developed for us. It is taking our business to a next level.”
  • “The International Protocol Manual is becoming my bedside partner wherever I am travelling around the world.”
  • “The tips around body language when waiting for clients was so valuable. Knowledge is power and I feel more confident now when dealing with HNW[High Net Worth] clients.”
  • “Koos is the utmost representation of knowledge and professionalism; an obvious leader in his field of Business Protocol and Social Etiquette.”
  • “Koos’ Masterclasses were practical, stimulating, empowering and very entertaining.”
  • “I thought the Masterclass was very valuable and I took away tons of soft skills in terms of Business Protocol that I will be using to my and my organisation's benefit. Koos is an excellent trainer and presenter!”
  • “I thought the Etiquette and Protocol Masterclass was very valuable and I took away quite a lot of knowledge in terms of detail that I will be using in business. Koos presented very well.”
  • “I have been on etiquette training before, but have to admit that Koos brought a totally fresh angle to the subject and showed a deep and passionate understanding of the topic!”
  • “Very enjoyable, insightful and thought provoking day of training with Koos. Thank you very much!”
  • “Such an enriching empowering experience. The session should have been longer. Koos left us with wanting more of his knowledge!”
  • “Today’s learning was amazing. I’ve learned many new useful tools that will impact my professional and social life tremendously! Thank You for this privileged learning!”
  • “Great presentation, informative and very useful. I regard myself as quite knowledgeable on etiquette, but today’s session was a wonderful refresher with new tools I learned. I had a great laugh as well; thank you, Koos!”
  • “Today’s training was absolutely amazing and I have learned so many new things. I feel empowered and more confident on a personal level. Thank you, Thank you, Koos!”
  • “Brilliant INSIGHT! I have seen the results from Day 1 and use all the pointers on a daily basis with my clients. This should be part of training - when entering Private Banking as an employee.”
  • “Enlightening! Very good. I would sign up for a longer in-depth course.”
  • “It is always good to remind us of the correct etiquette and protocol to use when dealing with high profile clients.”
  • “Having worked with Koos for more than 16 year professionally, I know that anything he is involved with is tainted with his professionalism and "stylishness". T.S.P.I. and Koos’ B.Q. course only proved this belief!”
  • “This was the most unique, enjoyable and usable training that I have attended in my professional career.”
  • “Koos was very engaging, passionate and knowledgable on Business and Social Etiquette – he is a master on the subject matter!”
  • “Koos’ training exceeded my expectations.”
  • “The training content was real and current. Koos’s training empowered me.”
Read more

[K-Lo.] in the Media

As published in the PDI-POA Newsletter:
“Intercultural Intelligence – Destination South Africa”

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How May We Be Of Service?

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Do You Know How to Hold Your Own, Professionally and Socially?

Download (PDF)

Manners Maketh Good Business Sense

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Koos Jérard Louw, "PSOW Walk of Fame" STAR

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[B.Q.]™ and [S.Q.]™ Training Intervention Modules

[B.Q.]™ and [S.Q.]™ Training Intervention Modules

[B.Q.]™ and [S.Q.]™ Training Intervention Modules

About Koos Louw

Koos Louw is trained and licensed by The Protocol School of Washington, USA.

Koos Louw is trained by The British School of Etiquette, London.

Koos Louw is a member of PDI-POA : Protocol and Diplomacy International – Protocol Officers Association.

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Koos Louw is a Qualified Professional Member of the USA National Speakers Association [NSA].

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Koos Louw is a contributing columnist on Social IQ for the award-winning, upmarket lifestyle magazine — DEKAT.

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Are you looking for a head start in business and socially to lead the pack instead of being a follower?

Read the [K-Lo.] Blogs

Feedback from my Masterclasses


Let's Talk!

Call me on +27 82 882 9144

[Knowledge is Power]
Walking up the stairs, men should always lead.
[Knowledge is Power]
When introducing yourself, it is not etiquette to give yourself an honorific - even if you are an honorary Professor in your field.
[Knowledge is Power]
When in Italy, never have a milk-based beverage after a meal. Milk hinders digestion.
[Knowledge is Power]
When in Korea, control your hunger - do not eat unless the eldest at the table has started.
[Knowledge is Power]
When in Italy, don't ever ask your server to top your seafood with cheese. It's almost a sin to mix Parmesan and fish!
[Knowledge is Power]
Never turn down a beverage from a Russian. Offering a beverage is a sign of friendship and trust.